Contrary to popular belief, you don't need to be a data analyst to craft social listening queries that drive results.

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines-the opportunities are endless.

In a bygone era, tapping into this data couldn't be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Today, listening tools are more intuitive, making insights more accessible.

If your leadership team is bought in on social listening, the only thing standing between you and smarter social insights is improving your social listening query building skills. In this article, we'll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.