How do you convince customers your brand has authority? You get into the specifics.

Richard Shotton is the behavioral science expert armed with the tactics you need.

Richard is the Founder of Astroten, the company helping brands like Google, Mondelez, BrewDog and Barclays apply behavioral science to solve their challenges.

Daniel and Richard discuss how generalizations make customers feel unsure about your brand, why visual language is sticky, and tactical psychological biases you can use today to get your emails read.