The central tenet of AI aligns well with primary objectives of CX strategies- to replicate and exceed the way humans perceive and react to the world around us.

We create more data today than ever before, and the expectation from every business leader should be to do more with it. Powered by machine learning that recognizes patterns in data to enable predictions, AI helps us to understand more comprehensively this abundance of data, and we can better rely on its predictions to automate excessively complex or mundane tasks.