Welcome back to The Tech Blog Writer Podcast. So the first question I'm going to ask today is do we have any marketers listening or is martech your thing? If so, you're in for a treat today, because Full Circle Insights addresses a critical issue for VPs of marketing using Salesforce.com and helps them get accurate performance information about their marketing campaigns. But Bonnie Crater, she's the CEO of Full Circle Insights, and Bonnie's going to join me today to discuss the overwhelming amount of data that's now collected and how that very often most of it is being wasted, inferred incorrectly or even used to create alternative facts.