Posted Jul 7, 2023 4 min read
Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing

In this episode, we are joined by Melissa Zehner, Founder of The Content Market. This episode, emphasizes the importance of quality and integrity in content marketing and discusses the prevalence of low-quality content and the need for thoughtful, accurate, well-researched, and valuable content. We also touch on the potential of AI and chatbots in content creation, as well as the challenges of balancing creativity with data and analytics.

Overall, this podcast provides valuable insights into the world of content marketing and the personal struggles that come with it. It encourages listeners to prioritize quality and integrity in their work and to find support and community to overcome imposter syndrome.