Two-way texting is the ability to receive and respond to inbound text messages and have one-to-one text conversations with contacts. It sounds simple, but what it provides to your business is so much more. It allows your customers to reach out to you any time, any place, and allows you to respond at your earliest convenience any time, any place using our EZ Texting mobile app. Being available on your customers preferred channels allows you to reduce your time playing phone tag and helps ensure youre not missing any sales opportunities. When your customers reply to your mass messages youll have the perfect opportunity to craft a concise and high-value message in return. You can also use EZ Textings powerful HubSpot integration to create a chatbot able to respond to common requests (like store hours) You can also combine two-way texting with personalization and automation features to create the foundation for a powerful conversational texting strategy, which puts a customer focus first and thrives on just the kind of one-on-one interactions that two-way texting provides.