Seize the opportunity now: Agency action plan for when third-party cookies disappear
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Seize the opportunity now: Agency action plan for when third-party cookies disappear

In 2025, Google will finally end its use of third-party cookies. With just a year left, agencies need to start preparing because when third-party cookies disappear, it will upend how agencies collect and use consumer data for programmatic advertising. In turn, this could negatively impact the results agencies are able to achieve for their clients.

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