Just about every year, marketers everywhere are inundated with claims of: "The MQL is DEAD". But is it really dying over and over again? Or are marketing-focused companies just abusing clickbait titles to drive engagement?

It's definitely more of the latter. That being said, you won't get anywhere by JUST trying to generate Marketing Qualified Leads (MQLs). You'll need a more holistic approach in order to fulfill Marketing's part of the Revenue equation.

Join us and our Partners at CaliberMind as we host a roundtable discussion to hear what Marketing & Revenue leaders are doing right now to build sustainable funnels that deliver predictable and measurable results.

You'll hear:
- What makes an MQL?
- How should we measure them?
- Why are they important?
- Best practices to help you build out your sales and marketing funnel
- Funnel tactics (Setting Up a Recycle Motion, Setting Up a Historical Benchmark, Where to Capture all of Your Metrics, etc.)

After the Panel speaks, we'll be breaking into 2 rooms to split the Q&A:

Room 1 - Never Set Up Funnel Reporting / On My First Attempt
Room 2 - Set Up Funnel Reporting Before & Need Help / Benchmarks

Come to meet other folks from the RevOps Co-op and learn from the great minds we've put together on this panel! Ask questions, share ideas, and make new friends. Participation is not mandatory, but it is welcome! See you there