By studying the marketing efforts of other brands in your sector, you can learn from their mistakes and successes. Apart from this, you will also identify what audience they target, which social media platform they use for influencer marketing, what content creators engage their audiences most, and how many and what kind of influencers they work with. Finding relevant creator partners is essential, especially if you want to compete in a crowded market or a particular niche and your competitors can unknowingly assist in this process. Here's how. Discover relevant influencers by delving into your competitors' collaborations!