So you're in the market for demo software-awesome! Since you've decided you need a demo creation platform, your shopping process for this purchase means looking at a lot of demos. You're evaluating how easy they are to create, how advanced their analytics are, and how much time and manual effort they can save your SEs (and product marketers and sales teams too).

But one element you might have overlooked is integrations. How easy is it to connect your new demo software to all the other sales and marketing tools your company uses every day?
If you're not considering integrations in your purchase process, your demo creation tool might not be as useful (or as widely used) as you hoped when you bought it. Here's what you need to know.