In this installment, Allton talks to the Head of Influencer Marketing and Community at Demandbase, Justin Levy, who shares his expertise insights.
And what is that expertise, you ask? Justin Levy's experience ranges from leadership roles in social marketing at ServiceNow, to global social media management for Citrix, to involvement in the launch of a social media agency working with Fortune 500 brands.

Discover his strategic approach to identifying influencers within specific target personas and learn how to create authentic relationships with others in your niche. Justin emphasizes the importance of engagement metrics beyond follower counts and finding those real, meaningful interactions in influencer partnerships.