The days of spray and pray emails are gone. It's easy to do, but sending mass
emails out about your content and relying on a tiny conversion ratio is not
sustainable. You'll alienate prospects. The key, as DigitalOcean's Emmanuelle
Skala found out, is identifying the triggers which close deals or increase
engagement and leveraging those instead.

DigitalOcean [http://www.digitalocean.com] is a great example. It raised more
than $300 million in funding and had more than 500,000 customers without (read more)