THE IMPACT OF BLACKLISTS, GREYLISTS, AND WHITELISTS ON YOUR EMAIL DELIVERABILITY
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Sammy Mugambi Sammy Mugambi
Posted Sep 7, 2023 12 min read
THE IMPACT OF BLACKLISTS, GREYLISTS, AND WHITELISTS ON YOUR EMAIL DELIVERABILITY

In this article, you'll learn how blacklists, greylists, and whitelists work and how to improve your email Think of email deliverability like a market. You're a seller with emails to offer, and the people you're sending them to are the shoppers. But there's a gatekeeper, which is the email service provider (ESP). They decide if you can enter the market or not.

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