Digital experience is changing at a faster rate than ever, with new technologies and new channels popping up all the time. As organizations extend their client interactions across many different channels, the effort required to manage content in those channels is multiplied. This creates the dilemma of having multiple development and marketing teams to help manage not only the content but also the look and feel of that content. In an era where you are constantly tasked to do more with less, we need to explore new ways to simplify and automate these tasks.