In this episode of Scrappy ABM, Mason Cosby is joined by Adam Shaw of Marketing For Founders to discuss practical tactics for converting LinkedIn connections into newsletter subscribers. Listeners can expect to learn simple yet effective techniques to build an audience on LinkedIn, create valuable lead magnets, and foster engaging conversations that convert prospects into customers.

Main Discussion Points:
- Using LinkedIn Sales Navigator to find and target potential customers
- Crafting a compelling offer and connection request message
- Getting prospects to double opt-in to your newsletter
- Having engaging conversations that uncover customer needs
- Transitioning newsletter subscribers into paying customers