Looking to shore up its GDPR compliance, Romanian florist and ecommerce business Floridelux.ro switched to European email provider Brevo with the objective of increasing its deliverability rate. The founder and CEO, explains how Brevo not only has helped them achieve a 99.6% deliverability rate, but has also allowed them to improve the customer journey by integrating transactional emails, SMS, and automation tools, increasing customer satisfaction and leading to 10% revenue growth.