Some 31% of social media users discover new products through influencers, according to HubSpot's recent report. They're also gravitating more and more toward micro influencers, who are more relatable, states Marketing Dive. Which is why the influencer marketing industry continues to grow, and brands continue to invest more into influencers, and increasingly into those micro and nano influencer categories. Challenges of Influencer Marketing Measurement Managing and measuring influencer marketing activities, however, continues to be an incredible challenge. A typical influencer marketing scenario A business will identify one or more influencers to work with, establish the scope of the campaign, and