More and more companies are learning that to stay competitive, they need to invest in user experience, but they don't necessarily know what it means. The good news is, there's never been a better time to learn about user experience (UX). Whether you want to become a professional UX designer or researcher, or you just want to learn the principles of UX to create better products, designs, and campaigns, we're here to help you get started. In this post, we'll share our thoughts on what UX is, and what the field will look like in the future.