The secret to creating customer stories people actually like featuring Andrei Faji
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The secret to creating customer stories people actually like featuring Andrei Faji

In the episode of Content Logistics podcast, host Camille Trent is joined by Andrei Faji, the Director of Engagement Marketing at PandaDoc. The conversation revolves around the power of customer stories and how they differ from traditional case studies. Faji emphasizes that customer stories are not self-centric but focus on the customer's journey, their roles, and how they are improving within their organization. He believes that customer stories create a deeper level of engagement and connection, which are crucial for customer success.