66% of organizations use at least one emerging technology, including artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and Internet of Things (IoT), according to a recent survey. The same survey reports that those that use these technologies are noticing improved customer experience (CX) performance and higher customer satisfaction.

But what do these technologies look like in real life? And what retail innovations can we expect to see today as a result?

We interviewed five retail innovation leaders at NRF 2020's Innovation Lab, and they showed us how they're using emerging tech to change customer experience in 2020 and beyond.