powered by Sounder Apple Podcasts | Spotify | Google Podcasts | Stitcher   Every time Cory Scheer puts on his Brooks running shoes, he has a great experience. He doesn't get blisters and his feet feel comfortable. And when it's time for a new pair of shoes, he turns to Brooks Running. And he does it often; Cory's completed more than two dozen marathons. So, how can you and your company you create experiences like this? Experiences that make your customers want to come back again and again? Experiences that encourage them to write online reviews and to tell their stories with others? It starts with trust. On this episode of The Customer Experience Podcast, Cory joined us to talk about why building trust is the key to developing a loyal customer base, the three components from which trust is created, and how trust precedes value and loyalty in cusotmer relationships. Cory currently serves as Director of Church and Community Engagement at Pleasant Valley Baptist Church in Liberty, Missouri. Previously, he's served as the Business Director at a whitewater rafting company in Colorado, VP of Strategic Partnerships at the YMCA of Greater Kansas City, and Dean of Admissions at ...