Why Design Matters in Employee Journey Mapping
Associated with
Olivia Gochnour Olivia Gochnour
5 min read
Why Design Matters in Employee Journey Mapping

Many companies have a plan in place that outlines their goal for each customer's experience. They visualize the path from marketing through purchasing and repurchasing. This sales funnel technique helps companies improve sales and target areas that improve customer loyalty. What if this same principle could be applied to employees?

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