Associated with
Ajay Goel
Posted Feb 21, 2018
•
5 min read
Mastering the Website Redesign Process (Part 2): The Role of Experimentation in Website Redesign
Before you commence the redesign process, you can use experimentation to determine the best types of changes that would be most impactful to your needs or conversion rates. Additionally, you can use customer feedback on your current site or incorporate expert opinion from industry leaders to hypothesize your redesign plans.
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