Finding more ways to hold onto more customers is an important part of any company's success. But many marketers struggle to take action on their retention marketing goals, leading users who might otherwise stick around to begin to drift. To successfully carry out retention marketing programs, brands tend to leverage one or more of these four key strategies:

Add use cases to engage customers at more stages of the customer lifecycle

Increase the frequency of use of a brand's products or services/interactions with a brand

Increase the number of features of a brand's products or services being used

Increase the intensity of each use of the brand's products or services

So what can that look like in practice? The ten following retention-focused campaigns help brands put these strategies into action and develop the kinds of individual, personal, long-term relationships that can retain engaged customers long after their initial interaction.