Associated with
Jessica Materna
Posted Feb 7, 2024
•
2 min read
New in Litmus: Boost email engagement in minutes with Live Polls in Litmus Personalize
In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing.
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