The Variable was seeking a programmatic partner that could reach the right users at the right time, driving high online conversion rates and increased visits to their client's brick and mortar stores. To accomplish their client's upper and lower funnel goals, The Variable turned to StackAdapt for a multi-channel strategy, complete with various targeting methods and measurement attribution. StackAdapt was accountable for 80% of conversions driven on-site and generated an outstanding in-store cost-per-visit (CPV) of $4.