If you are the founder of a SaaS startup or working at one, one of the biggest challenges apart from figuring your SaaS pricing model is choosing the right go-to-market (GTM) motion. We have a fairly clear idea about when to consider an IPO that is far down the lane (typically when companies cross the $100m ARR mark). Yet astonishingly, we don't have clarity on how to choose the the GTM motion in the now, that might one day get us to the IPO stage. And we hope this blog post helps you.