Think about every marketplace you know of. There are a handful of players who dominate and then there are the rest. What sets the key players apart from the others? It is their ability to execute a well-defined process. The capacity to implement an impenetrable sales plan. 

Yet there is more to an effective sales plan than assembling a team of sales superstars. It also gets trickier when the sale is between 2 businesses i.e. a B2B sale.