2020 is the year that made us believe strongly that email communication, is effective for B2B as well as B2C companies, even during the unprecedented times. Once you've a list of contacts to send emails, you can try a variety of things to engage with your contacts. This year, here are a few things that you could try while sending out your email campaigns:

Design trends- We recently conducted a poll on LinkedIn to see the type of designs email marketers would try out this year. And, the result is that most of them would try out minimalistic emails over dark mode and bold and bright designs.