Holly DeVito is the CEO and founder of Sum of All Numbers, a bookkeeping company that specializes in helping entrepreneurs increase their profits. Her burning question is how to change from a word-of-mouth business to a faster growing, marketing savvy company, all while no longer being the person doing face-to-face sales. Clate and Scott walk her through lead magnet ideas-and some equations befitting the name of her business-while discussing how much money is the right amount to spend to acquire new customers.