In this episode of The Anonymous Marketer, host Kirsti Lang is joined by Mita Mallick to address a listener's question about creating consistent content on LinkedIn amidst a busy schedule. The anonymous marketer struggles to balance long working hours and family life while trying to build a personal brand. Mita shares her journey, starting with observing and engaging on LinkedIn, which eventually led to regularly posting authentic content during the pandemic. She emphasizes the importance of consistency and authenticity in building a meaningful LinkedIn presence.