Retailers are not meeting customer expectations, and in many cases are missing on the fundamentals, according to a new 15,800 respondent global consumer study by Oracle Retail. Case in point, the two sides dramatically disagree on how easy it is to return purchases. While 57 percent of the 210 retailers surveyed noted that returning products is 'very easy,' the same share of consumers disagree and rate the return process as a 'complete hassle' or at least could be easier.