We've all had that feeling of disappointment when a piece of content we've put so much time, effort and resources into, underperforms. But don't be too quick to say the problem is the content itself. You need to think about the experience.

As marketers, we've all used a content management system (CMS) at one point or another to manage our content. In fact, lots of us still only use our CMS today. But modern buyers expect their content to be personalized and relevant to them, and this isn't something a CMS can easily support.
This week on Frequently Asked Fridays, Mike Waldron, VP of Marketing at Uberflip, discusses the important differences between a CMS and a content experience platform (CEP), and why it matters to you.