Customer segmentation is powerful because it allows marketers to draw an accurate picture of their customers, group them according to similarities, and devise pinpointed messages to specific segments of their customer base. Inevitably, these messages are personalized and tailored, which results in a significantly higher number of conversions. But there is no one single way of segmenting customers that is clearly the best option.
Here are some of the most common segmentation methods for B2B marketers, along with the pros and cons of each method and relatable examples to help you make an informed decision about the best segmentation method (or methods) for your business.