Text messaging is not just a fast way to chat with friends, but a powerful marketing tool for small businesses. With more than half of the global adult population using cell phones to send messages, there is no sign that SMS marketing will stall. In fact, a vast majority of mobile users are more engaged with SMS messaging than other marketing channels. More than 90% of all messages are read within 3 minutes thanks to a robust notification system that alerts the users whenever the text arrives.