Customers don't multi-task on mobile devices, they single-task, and they expect to get value from a mobile experience within seconds. In order to deliver that value, it's critical that organizations create an actionable data foundation that's comprehensive, flexible and fast. In a world of exponential mobile device growth– including connected devices, Internet of Things (IoT), Over the Top content (OTT) and Virtual Reality (VR), the mandate for a central data hub with robust identity resolution grows more urgent every day.