With the help Amanda Brinkman, Chief Brand Officer of Deluxe, creator, producer and host of their hit series "Small Business Revolution," on Hulu and Prime Video and named among Inc. Magazine's top shows for entrepreneurs, and her renowned TedTalk, "Do Well By Doing Good" focused on how both companies and individuals can make a meaningful and positive difference in people's lives, host Jennifer Gutman of the Radically Transparent podcast, brought to you by Oktopost, tackles the topic of brand purpose and how to put it into action.

But to describe this episode as only about brand purpose is doing the entire conversation a disservice.

What's so beautiful is the way their discussion frames the importance of brands doing well by being good. Yes, that means companies need to focus less on content that interrupts, is sponsored or talks AT people and invest more in content that makes people WANT to actually spend time with their brand.

By the end of this episode, you'll be left astonished, in awe, and feeling very, very inspired-- and maybe that's the exact kind of motivation you need to be more effective at developing relationships through content to reach your customers in an authentic way.