Farfetch was established in 2007 as an online boutique retailer by Portuguese entrepreneur, José Neves. Ten years on, farfetch.com is preparing to expand into China with rumors of an upcoming IPO worth $5B beginning to percolate. Japan is currently the fifth most important market for farfetch.com generating around a million visits per month in 2017. Year over year, total traffic to farfetch.com in 2017 was 74% higher than in 2016.