Posted Feb 28, 2024 11 min read
The Growing Divide Between CMO & CEO in the B2B Landscape

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his view on why CEOs don't see eye-to-eye with their CMO and what he's done to bridge that gap.