51% of social media users say Instagram is the most influential platform when it comes to shopping. To top that, 72% of Instagram users make purchase decisions based on what they see on the platform. For businesses, this doesn't just mean that their Instagram feed should leave a lasting impression. Instead, to keep buyers engaged you also need to tap into the potential of the Instagram Direct Message feature.

How so, you ask? Briefly, by using Instagram DMs to nurture relationships with customers, offer customer support, and answer any questions that they may have.