Associated with
Hannah Alvarez
6 min read
Pop-Up Ads: The Most Hated Web Experience, and How to Do Them Right (If You Have To)
Ever since the early days of online marketing, pop-up ads have been annoying. Back in 2004, pop-ups were the most hated web experience, according to Nielsen Norman Group. Since then, the inventor of pop-up ads has publicly apologized for his creation. (Feel free to marvel at the irony that you might see a pop-up ad if you click through to read that article.)
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