The software as a service (SaaS) industry is expected to jump from $116 billion in 2019 to $130 billion in 2020. With growth comes opportunity, but also competition. Innovation and speed to market have increased the number of new players entering the SaaS market. Many
companies are vying for a piece of the pie, so how does a SaaS brand stand out if not
in revenue and growth?
When it comes to the competitive SaaS landscape, public relations (PR) has the potential to help level the playing field. A strategic PR program with an active media relations component provides SaaS brands the ability to influence brand perception. Media coverage can increase brand awareness, establish credibility and position executives as the expert voices driving industry commentary providing stakeholders with the perception of a growing, thriving SaaS business.
To support the narrative that scaling SaaS businesses should leverage media relations and
utilize different types of coverage used to influence brand perception, BLASTmedia looked to the PR coverage of companies listed on the SaaS 1000.