Using Pop-Ups to Increase Brand Awareness and Customer Engagement
Using Pop-Ups to Increase Brand Awareness and Customer Engagement

As retailers continue experimenting with new pop-up shops and pop-in stores to help draw customers toward brick-and-mortar locations, there are some key considerations to ponder if you want to do this successfully. Some are obvious, such as deciding on the layout, dates and locations of ancillary stores. Some are less obvious, such as the necessity to rethink back-office operations for pop-up situations, from who is hired to what technology is used.

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