In this episode of The Anonymous Marketer, host Kirsti Lang dives into the nuances of SEO with Lily Ray, the Vice President of SEO Strategy and Research at Amsive. Lily, with over 14 years of experience in SEO, shares her journey and the impact of Google algorithm updates on SEO strategies. Their conversation highlights the balance between technical know-how and creative marketing, emphasizing SEO as both an art and a science.