How the Retail Game in Sports Jerseys Mastered Customer Personalization
Associated with
Karen Solomon Karen Solomon
Jonathan Wilbur Jonathan Wilbur
Posted Jan 7, 2021 7 min read
How the Retail Game in Sports Jerseys Mastered Customer Personalization
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Online sports apparel retailer Fanatics knows they need to personalize their customers' favorite teams, and that the right first-person data is essential for the win.

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