How the Retail Game in Sports Jerseys Mastered Customer Personalization
Associated with
Karen Solomon Karen Solomon
Jonathan Wilbur Jonathan Wilbur
Posted Jan 7, 2021 7 min read
How the Retail Game in Sports Jerseys Mastered Customer Personalization

Online sports apparel retailer Fanatics knows they need to personalize their customers' favorite teams, and that the right first-person data is essential for the win.