What's a brand to do? The retail landscape and consumer demands are evolving with shifting requirements, changing brand sentiment, and authentic content. Inspiration and education on products from like-minded individuals is now a non-negotiable in a brand's success. Luckily, Bazaarvoice and Target have you covered through Hey Bullseye, Target's exclusive sampling program.

Join Allie Sudholt (Bazaarvoice's Program Leader of Hey, Bullseye!), and Matt Hiltner (Target's E-Commerce leader for Ratings and Reviews), as they delve into the benefits of product sampling and provide tips for staying relevant on Target.com this holiday season.