Colgate Hill's Pet, a leading name in the pet care industry, wanted to capitalize on the heightened consumer demand around Amazon's Prime Day. Heading into 2024, the brand had a budget 96% larger than the year prior, aiming to boost brand visibility and drive more sales through strategic campaigns optimizations. With the competitive nature of the pet care market, Colgate Hill's Pet faced challenges in effectively allocating budget during peak sales events. A strategic solution was needed to ensure optimal spending and resource allocation. To achieve these goals, the brand partnered with Wavemaker and GroupM Nexus to leverage advanced tools and data-driven insights.