Ask Why It Won't Work, And Other Lessons for Building From 0 to 1

First Round Capital / Articles

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Rick Song

28 min read

Ask Why It Won't Work, And Other Lessons for Building From 0 to 1

First Round Capital

From all the ways a candidate might fail, to how a commonly-used framework might not be a good fit, to where a go-to-market strategy might fall apart, Rick Song shares the pre-mortem technique he relies on, as well as other company building lessons from Square and his startup, Persona.