19 min read
How to Write B2B Content That Drives Actual Results (Not Just Vanity Metrics)
The problem with working in B2B content marketing is that you spend a lot of time thinking about content marketing. Which is, you know, fine...I like to geek out about publishing cadence, and TOFU/BOFU content balance, and LinkedIn posts as much as the next person.
But what if we were to step back for a moment? Instead of getting caught up in the machine, ask yourself: what could ONE piece of content do for my business?
Then create a piece of content with those aspirations in mind.
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