Auction Broadcasting Company acts as an independently owned and operated auto auction company with numerous locations throughout the United States.
They assist dealers, manufacturers, captive finance companies, and leasing companies with innovative options for remarketing and liquidating used vehicles.
s their primary business focuses on closed auctions and helping sellers move inventory quickly, the auto auction company hosts two sales per week, the largest being a dealer-only auction. Atlanta Marketing Director Jackie Calvert wanted to reinvigorate marketing strategies that would make ABC more competitive with other auto auctions in the area and 5-7 buyers at each of the roughly 3,300 nearby dealers. In the past, the auctioneer employed telemarketers and sent faxes to thousands.